Lions Arena is a fight and training club located in Rhodes, Greece. It's uniqueness comes from its boho aesthetics, the eco friendly mood and the energy of the nature themed space, which comes to dispel the myth of the cold sports clubs. The brand had to be minimal, but unique, bold but not sassy, it had to be somewhat fierce but not overwhelming.
So the first batch looked like that:
Two version were selected and then we further developed them into these:
